Facebook Lift

Incrementality Platform Reviews

Facebook Conversion Lift

Update:

Faceook stopped support for Facebook Lift as of April 2021

The product required a “hold out” group, which would not have been compliant with the privacy restrictions

facebook conversion lift
Source: https://www.facebook.com/business/news/how-to-prepare-for-changes-to-facebook-ads-from-ios-14-update